10 Ways to Increase AdSense CPC
What is AdSense CPC
CPC stands for Cost per click, in short money which you make/click is what CPC.
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.
Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR.
Getting thousands impressions on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference.
What is the average AdSense CPC?
CPC depends on the keyword and niche of the website. But for US it will be between $0.5 to $5 for most clicks, almost 4 to 5 times of other countries. So make sure your blog or website targets US and other english speaking countries to generate more revenue.
How does AdSense calculate CPC?
Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad.
Want to increase AdSense CPC and make more money?
When we talk about Adsense optimization, there are many things, but the main target is to get high eCPM and get more Cost per click. Else, despite of good AdSense CTR, you might not be making good money. This is something familiar about the non-English blog.
If you fall in the category of those AdSense publishers, who are getting huge traffic but Adsense earning is still low, it’s time to understand points which are mentioned below, and this will surely help to increase Adsense CPC and overall revenue.
10 Ways to Increase AdSense CPC
Factors that Affect Adsense CPC :
First thing first, choosing the right niche for your blog or website is of utmost importance.
Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs (also commonly referred to as “niche websites”) may appeal to “geographic areas, a speciality industry, ethnic or age groups, or any other particular group of people.” While there id also debate that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.
Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC.
The second thing is the content, you must write content that should answer readers queries.
The blog post is an entry (article) that you write on a blog. It can include content in the form of text, photos, infographics, or videos. Make sure you always have an engaging introduction, quality content, and a solid conclusion.
So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.
Remember you should always directly engage with your readers.
Your content must be tailored according to your niche so that more and more readers can read your blogs.
Hence good content will certainly ensure higher Adsense CPC rates. Moreover, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K.
When you do a keyword research, make sure to use the Approximate CPC column.
3. Balance Ad Blocks Numbers with Content Length
In Google AdSense, you will find Allow block ads. You can go there and see yourself how much each ad category is paying you.
This will show you different ads categories that are showing on your website.
If you find that any ad category is not paying much then feel free to block that category.
Try to block those categories which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion, etc. This will surely increase your AdSense CPC.
One of the most important factors that can increase CPC is the country you are targeting. For example, a click on an ad from the USA can pay you up to $2 to $3, and click on the same ad from India can end up paying only 20 to 30 cents.
Hence, always tailor your blog and its content to audiences in English-speaking countries. It will also increase the Page Rank of your website. So always keep in mind the country you are targeting.
5. Text & Image Format
During your testing and custom channel analysis keep in mind that some people prefer text ads to image ads, and some prefer video ads. Many expect AdSense ads to be text links, and deliberately avoid them. They might, however, click on an image and even more might click to watch an interesting video. Google classes videos as image ads – you get a click recorded when a video is clicked to ‘Play’. The entire video need not be played – just that initial click on the play button.
Always keep in mind that you don’t have to bother about what your visitors do after they make the click, because that’s all you get paid for. Attracting that click! It doesn’t matter if the video is of poor quality – or even if it fails to run! You get paid for the click! With AdSense, your task is to persuade visitors to click. When seeking ways to increase AdSense CPC, you job is to increase the price for that click.
Video adverts can get clicks even just for the interest value – many people will watch a video who wouldn’t dream of clicking a text ad. This is why it is so important to test the various advertising formats that AdSense offers. Channels might be the most appropriate method for you, although some have their own ways of doing this – generally by publishing optional ads for a short period of time each and comparing results.
Your blogs are read from different platforms like desktop, laptop, mobile, etc.
Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.
If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on the WordPress platform, you can use any of these plugins to make your blog mobile-friendly, and you serve AdSense ads that are optimized for mobile screen size.
7. Analyze Your Ad Placement
You can place ads right at the top of your page, in the middle, at the bottom as a footer on every page or anywhere else you want. Google usually offers you the highest paid ads it is prepared to give you to the first slot loaded. Are you aware of the loading order of each element on your blog or website page? If not, check your source code (Ctrl+U) or concern with your theme developer.
The first AdSense block that appears in the source file will be the first that Google finds. That block will usually be given the highest CPC adverts, with lower CPC ads being provided in those blocks loading later.
Split Testing of AdSense Ads
It will be worthwhile carrying out split testing to establish the best approach to increasing your AdSense CPC. Run a few days with only one ad block and a few days with two. Theoretically, your CPC should be better with just the one because that should be filled with higher-paying ads. Other split
- A single header advert vs. a block of 4.
- A video ad vs. a text ad
- A single ad at the end of a post vs. a single ad at the beginning.
- Compare various placement locations
- Use channels (see next Tip)
If you find internal ads performing well in spite of you using a header ad, then that tells you that readers are going deeper into your blog before clicking on adverts. Many people will avoid clicking header ads because these take them away from the information they are seeking. Once they have read your blog post, they might be open to clicking on adverts.
In this case, one or two AdSense ads at the bottom of a page, or end of a post, might perform better than those at the beginning. Keeping in mind that Google will likely provide the highest CPC AdSense to the first ads published on your page, then you might make more by using just one ad block in a position where testing has indicated you are likely to get most clicks.
8. Keep Experimenting
Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements, and finally take as much advice from Google Adsense center. Never bogged down into one style always try something new.
9.Using Heat Maps
This information is available on what are known as ‘heat maps’ – representations of a web page showing where most people tend to spend most of their time and also click the most. By placing your individual AdSense advert or your ad block in the most popular areas of your site, then you should get most clicks – a higher CTR, and hence more income!
Check out our Heat Map Post for more information on how to use them to increase AdSense CPC and CTR on any website or blog. To be truthful, the positioning will only affect your CPC if Google’s crawlers believe the position of the ad to be important (e.g. as a header or close to the top of the page as ‘seen by Google’). It might affect the CTR, although refer to Para 5 above).
The heat map gives you an indication of where people hover most on your page, and more advanced versions can indicate where they also clicked. In the example shown by the above link, you will see most activity was on the navigation links, the newsletter and the content heading. Would these same visitors have clicked on adverts – you don’t know, but you can find out by using heatmap software of your own. A good version is ClickTale
10. Do Your Research
The second tip on how to increase AdSense CPC is equally important. You must research your niche for the highest paying keywords. The way AdWords operates is that advertisers bid for keywords. The more they pay-per-click for a specific keyword, the higher in the Google SERPS their advert will appear. The niche is irrelevant – what is relevant is what each advertiser is willing to bid to get the #1 or even a Page #1 position for their advert on Google SERPS for that keyword.
Top Ways to Increase AdSense CPC: General Tips
We shall finish off with some general tips regarding Google AdSense:
Try to avoid Link Unit ads: These are ads where there is one link that reveals a number of other adverts (usually 5) when clicked. Visitors object to clicking twice and then getting an advert. They either leave your site or have learned never to click on such links.
Use the ‘Competitive Ad Filter’ to block ads from specific competitors – or even ads relating to your own niche. Why offer your visitors the opportunity to visit another site offering what you do! You can block AdSense adverts from specific URLs or even block entire categories.
Ad Review Center: Another option you have is to block advert categories that traditionally do not pay much per click. You can use this to block ads for categories that are not relevant to your site – or that you would rather advertise yourself rather than allow AdSense to do so.
Ad Platform: It usually makes little difference whether your blog is shown on desktop PCs, laptops, tablets or cell phones. However, there are cases where cell phone ads can offer a higher CPC, so if you have this option then use it. Make sure your site is available to cell phone searches.
Improve The Quality of Your Site: The higher the quality of your website or blog in the eyes of Google’s algorithms or crawlers, then the higher the AdSense CPC of the ads Google is likely to give you. Work for quality backlinks, make good use of keywords and other on-page SEO and make use of Google+ and other social networking sites. You will then be more likely to be given the higher CPC ads for your niche. The extra work can be worth a lot of cash!
Top Ways to Increase AdSense CPC:
Fundamentally, the top ways of enabling you to increase AdSense CPC on your website or blog fall into one of three main categories:
- Get good traffic figures – Google places the higher CPC adverts on high traffic sites,
- Focus your page on keywords that cost most to AdWords users,
- Use Channels to increase your AdSense CPC,
- Place your ads carefully so that Google provides top CPC placements where your visitors are most likely to click, and
- Work hard to maximize your CTR – the proportion of visitors to your site that click on your adverts can influence Google to give you the top-paying AdSense ads.
Do all that, and you should be successful in increasing AdSense CPC on your site to a maximum level. It might not all be in your hands, but if you put in the work and understand what Google is looking for when its places its AdSense adverts, then you should do well in achieving the highest possible CPC. Remember: that improvement translates into hard cash through your AdSense income.